Every creative project has a story at its heart ... but it’s easy to lose sight of it in the noise of daily life. Here’s how to rediscover what makes your work truly meaningful. Every creative project begins with a spark ... a reason, a moment, an idea that feels alive. But somewhere between the first inspiration and the practical realities of running a business, that spark can get buried. We start focusing on what we do rather than why we do it . We tweak websites, chase a